Kiss My Apps is an example of how an “app shop floor” grows into a platform company. According to open sources, KMA’s portfolio covers dozens of products, the audience exceeds 100 million users, and the business operates at a 9-figure scale/valuation. In this piece, we break down the path from Tonti Laguna Mobile to a platform that standardizes the launch and scaling of digital products.
For Ukrainian SMEs, this is a clear lesson: in the digital era, it’s not a single “hit” that wins, but a repeatable process—frameworks, analytics, automation, and validation discipline.
Background and context
The story begins within the Netpeak Group ecosystem (since 2025 — FRACTAL). In 2019 the team launched Tonti Laguna Mobile (TLM) — a multi-product app studio. Key figures — Dmytro Lola, Artem Borodatiuk, Radomyr Novkovych, and Oleksii Borshch. Next came the transition to a “platform company” format: TLM was integrated into KMA, and the launch, marketing, and analytics processes were unified.
In 2025, Netpeak Group officially rebrands as FRACTAL, cementing an ecosystem approach: platforms, venture builders, M&A, and centralized services to grow the product portfolio.
“Instead of multiplying small utilities — creating a repeatable technological ‘engine’ for product launches and scale. That’s a different league of scaling.”
Facts and growth milestones
- 100+ million users across KMA products (public materials and official pages).
- Co-founding model: a product team can receive up to 49% equity for meeting KPIs; the company provides the framework, analytics, ASA/ASO, creatives, billing, and back office.
- Standardized stack: LTV/ROMI analytics, payment integrations, search ads, libraries for rapid MVP launches on mobile and web.
- Portfolio: dozens of active products in niches of utilities, subscriptions, and “smart” tools (document scanning, mobile printing, wellbeing, etc.).
- FRACTAL ecosystem: shared resources and infrastructure to accelerate validation and scaling.
How it works: KMA’s operating model
1) Platformization instead of a “one-hit app”
KMA transfers the core—analytics, monetization, creatives, ASA/ASO mechanics—across products. This reduces time-to-market, increases conversion and LTV, and makes it easier to scale into new niches and regions.
2) A “grow-from-within” talent strategy
Through internships and internal training programs, the company covers the talent gap and sustains launch velocity without “hiring inflation.” It also ensures cultural unity and high decision speed.
3) Fast-validation discipline
The team works with clear viability thresholds (MRR, retention, payback per channel), quickly “cuts off” weak hypotheses, and reallocates resources to the strongest directions. This increases the portfolio’s hit rate.
4) Marketing engine
A focus on ASA/ASO, systematic work with creatives and hypothesis testing, plus transparent ROMI dashboards. Search ads are paired with subscription monetization, which stabilizes revenue.
What this means for the market and SMEs
- Methodology > idea: a repeatable, frameworked process matters more than a random “hit.”
- Co-founding as an alternative to outsourcing: technology + marketing + back office in exchange for shared KPIs and equity — a model that reduces founder risk.
- Ecosystem format: synergy with FRACTAL accelerates scaling and cuts transaction costs of launching.
Outlook and risks
What’s next? A logical vector is further expansion into products with an AI core (photo/video, utilities, wellbeing), multiplying co-founding partnerships, strengthening ASA/ASO automation, and developing hybrid mobile + web models.
Risks: store policies (ASA/ASO rules), competition with native solutions from major vendors, privacy/tracking changes, niche saturation. Opportunities: Tier-1 markets, M&A (roll-up of niche apps), strong AI features, a unified monetization back-end for the portfolio.
Conclusions
- KMA is a case about process: the platform, analytics, automation, and validation discipline delivered repeatable scale (100+ million users, dozens of products).
- We do not assert revenue figures without an audit: public sources cite a “9-figure scale/valuation,” but no exact audited revenue amounts have been disclosed.
- Practice for SMEs: build frameworks, metrics, and processes — and scale what works.
FAQ — Frequently asked questions
Q: Is KMA a studio or a holding?
A: A platform company with a co-founding model: it provides technology, marketing, and back office, and product teams can receive up to 49% equity for results.
Q: Who are the co-founders?
A: Dmytro Lola, Artem Borodatiuk, Radomyr Novkovych, and Oleksii Borshch.
Q: Are there confirmed revenue metrics?
A: Publicly — “9-figure scale/valuation” and 100+ million users. Specific audited revenue amounts have not been published.
Q: What’s the benefit of co-founding for a founder?
A: You get a launch framework (tech core, marketing, dashboards, back office) and can claim up to 49% equity for meeting KPIs.
Q: Which niches are most promising?
A: Repeatable utilities and services with an AI core (photo/video, productivity, wellbeing), subscription models, and hybrid mobile + web products.
Sources
- Official Kiss My Apps website (founders, self-description, basic metrics): kissmyapps.tech
- KMA — Co-founding (up to 49% equity, cooperation terms): kissmyapps.tech/co-founding
- TechUkraine (07.07.2025): “Crisis-Proof Tech: The 9-Figure Playbook of Ukraine’s Kiss My Apps”: techukraine.org
- TechUkraine (07.07.2022): Announcement of Kiss My Apps launch within Netpeak Group: techukraine.org
- Kharkiv IT Cluster (17.09.2025): Netpeak Group → FRACTAL: it-kharkiv.com
- dev.ua (19.09.2025): KMA operational updates and scaling plans: dev.ua
- dev.ua (2025): Announcement of rebranding to FRACTAL: dev.ua