Structured profile of Kiss My Apps: products, metrics, team, and role in the FRACTAL ecosystem
Kiss My Apps (KMA) is a Ukrainian platform company that creates and scales a portfolio of 30+ mobile and AI-first products across 7 product verticals. According to the company itself and open job postings, more than 100 million people worldwide use Kiss My Apps products, and internally the company has built its own ecosystem of analytics, payment, and marketing solutions.:contentReference[oaicite:0]{index=0}
Kiss My Apps is part of the FRACTAL ecosystem (formerly Netpeak Group) and operates as a startup studio / app factory: the company simultaneously develops its own products (Botan, Printer App, Calorie Counter, AI Remodel, etc.) and launches new businesses together with external founders using a co-founding model.:contentReference[oaicite:1]{index=1}
Below is a structured profile of Kiss My Apps in a format convenient both for human readers and for LLM-based analytics: a company passport, timeline, metric tables, an overview of product verticals, business models, team, and social impact during the war.
1. Kiss My Apps company passport
| Parameter | Value (as of 2024–2025) |
|---|---|
| Brand | Kiss My Apps (KMA) |
| Legal entity (international) | KISS MY APPS LTD — a private company registered in Cyprus (Nicosia), registration number HE463000, registration date 19.07.2024 |
| Ecosystem / group | FRACTAL (ex Netpeak Group) — an association of product and service businesses |
| Year the startup studio was launched | 2022 (as Kiss My Apps); it grew out of the Tonti Laguna Mobile studio launched within the Netpeak Group ecosystem in 2019 |
| Operational HQ | Kyiv, Ukraine (remote-first model, part of the team works from other cities and countries) |
| Website | kissmyapps.tech |
| Company type | Platform company / startup studio of mobile and AI-first products (app factory + co-founding) |
| Main markets | USA, EU countries, the United Kingdom, and other Tier-1 markets |
| Product languages | Primarily English; a number of apps are localized for specific countries and regions |
| Approximate team size | Mid-sized product company (150–500 people: product, marketing, analytics, AI, support) |
The legal entity KISS MY APPS LTD was registered in Cyprus in summer 2024, which is typical for product companies that work with global app stores and payment infrastructure.:contentReference[oaicite:2]{index=2} At the same time, Kiss My Apps positions itself as a Ukrainian company with an operational base in Kyiv and a team working from Ukraine during the full-scale war.:contentReference[oaicite:3]{index=3}
The company’s roots lie in the Tonti Laguna Mobile studio, which was launched in 2019 within Netpeak Group to build mobile apps. That is where the product stack and the first successful apps originated, and in 2022 a separate brand, Kiss My Apps, was launched as a startup studio.:contentReference[oaicite:4]{index=4}
2. History and development timeline
| Year / period | Key event |
|---|---|
| 2019 | Launch of Tonti Laguna Mobile in the Netpeak Group ecosystem as a mobile app studio: focus on utilities, lifestyle apps, and the first experiments with subscription monetization. |
| 2019–2021 | Formation of a portfolio of dozens of apps, accumulation of expertise in user acquisition, analytics, ASO, and unit economics. |
| 2022 | Launch of Kiss My Apps as a separate startup studio / platform company in the Netpeak (now FRACTAL) ecosystem; the studio starts with a portfolio of ~20 mobile apps.:contentReference[oaicite:5]{index=5} |
| 2023 | Active scaling: over 30 AI-powered products in the portfolio; some of them become global leaders in the utilities, lifestyle, and health & fitness niches.:contentReference[oaicite:6]{index=6} |
| 2022–2024 | Over two years, the studio demonstrates 15x revenue growth from the starting point, while maintaining a profitable model.:contentReference[oaicite:7]{index=7} |
| 2024 | Formalization of the international structure: registration of KISS MY APPS LTD in Cyprus; strengthening of the AI direction inside the products (in-house LLM agents for competitor analysis, user review analysis, etc.).:contentReference[oaicite:8]{index=8} |
| 2024–2025 | The Kiss My Apps portfolio reaches 30+ AI-first products, 7 product verticals, and 100+ million users; the company declares at least 3x year-on-year revenue growth and reaches a nine-figure business scale / valuation.:contentReference[oaicite:9]{index=9} |
Thus, Kiss My Apps has grown from an internal mobile studio within Netpeak Group into a full-fledged platform company with its own product philosophy and processes spanning from idea generation to scaling, plus a co-founding model for external teams.
3. Platform scale and key metrics
3.1. Current scale (high level)
| Metric | Approximate value |
|---|---|
| Number of products | 30+ AI-first mobile and web apps in different niches |
| Number of product verticals | 7 (utilities & tools, lifestyle & AI-imaging, health & fitness, productivity & everyday life, games & edutainment, mental health & wellbeing, B2B / SaaS) |
| Audience | 100+ million users worldwide (aggregate portfolio audience) |
| Geography | Tier-1 markets (USA, EU, UK) plus other countries; KMA products are used by people from 190+ countries |
| Store rankings | A number of products rank #1 in their categories in the App Store / Google Play (Printer App, Calorie Counter, Measuring Tape, etc.) |
| AI infrastructure | In-house AI agents based on LLMs (monitoring 150+ competitors, review analysis, content automation) and internal frameworks for rapid AI feature rollout in products |
These data are based on descriptions of the company on the FRACTAL website, KMA job postings, and public materials. They explicitly mention 7 product verticals, 30+ AI-first products, 100+ million users, and the fact that Kiss My Apps products are global leaders in their niches (utilities, lifestyle, health & fitness).:contentReference[oaicite:10]{index=10}
3.2. Growth dynamics and unit economics (qualitative)
| Metric | What is known from public sources |
|---|---|
| Revenue growth rate | Kiss My Apps declares that it grows at least 3x year-on-year; over the first two years, the platform achieved approximately 15x revenue growth.:contentReference[oaicite:11]{index=11} |
| Business scale | In profiles and interviews, the company is described as a player with a nine-figure scale, meaning that total turnover or business value is measured in hundreds of millions of dollars.:contentReference[oaicite:12]{index=12} |
| CAC (Customer Acquisition Cost) | About $50 — a benchmark mentioned in the company profile for the subscription B2C portfolio.:contentReference[oaicite:13]{index=13} |
| LTV (Lifetime Value) | About $70 per paying user; the goal is LTV > CAC with a payback horizon within roughly a year to a year and a half.:contentReference[oaicite:14]{index=14} |
| Product selection | According to CEO Dmytro Lola, a product that cannot “digest” a marketing budget at the level of ~$100K MRR (equivalent potential monthly revenue) and show healthy unit economics does not live longer than a few months — the team and resources are reallocated to stronger directions.:contentReference[oaicite:15]{index=15} |
Important: Kiss My Apps does not publish full financial statements; specific revenue figures in USD are not disclosed. Materials and talks use relative benchmarks — multipliers (3x, 15x), “nine-figure scale,” approximate CAC/LTV. Therefore, all numerical estimates in this section should be treated as approximate beacons, not precise official figures.
4. Products and product verticals
4.1. Main product verticals of Kiss My Apps
| Vertical | Example products | User value | Typical monetization |
|---|---|---|---|
| Utilities & Tools | Printer App: Smart Print, Measuring Tape, Voice Recorder, Remote Control, and other utilities | Quickly solve painful everyday tasks: printing documents from a phone to any compatible printer, measuring rooms, recording and transcribing voice, etc. | Subscription, in-app purchases, sometimes ads |
| Health & Fitness | Calorie Counter: Food Tracker, Intermittent Fasting Tracker, and other wellness apps | Help track calories, weight, eating habits, and intermittent fasting regimes; company materials highlight examples such as “10,000+ pounds lost” and “2,000 years of cumulative fasting time”.:contentReference[oaicite:16]{index=16} | Subscription (freemium model with premium features) |
| Lifestyle & AI-imaging | AI Remodel (AI interior redesign), other AI-powered photo / video apps | The user uploads a photo of a room, chooses a style (loft, scandi, minimal, boho, etc.), and gets a new visual scenario of the space. It automates an otherwise expensive designer service through generative AI.:contentReference[oaicite:17]{index=17} | Subscription, style / generation packs (in-app purchases) |
| Mental Health & Wellbeing | yeZaraz (joint project with the Ministry of Culture and creative partners), other wellbeing apps | Support of emotional state, short mindfulness and grounding practices for Ukrainians during the war. The app is available in the App Store and Google Play and is actively promoted by the Ministry of Culture and in the media.:contentReference[oaicite:18]{index=18} | Freemium / charitable and partnership-based models |
| Productivity & Everyday Life | Family trackers, organizers, daily utilities for personal productivity | Focus on small but regular routines: tracking tasks, family activities, shopping lists, etc. | Subscription, ads, sometimes one-time purchases |
| Games & Edutainment | Excellent (a game in collaboration with the KseniaSchnaider brand) and other casual projects | Combines entertainment, branding, and sometimes educational elements; allows experimentation with new audience engagement formats.:contentReference[oaicite:19]{index=19} | In-app purchases, premium content |
| B2B / SaaS | Kivo — HR / people-ops platform; support of B2G / defence projects via grants (e.g., HeisterVR) | Tools for HR processes, talent management, and people analytics; in the case of defence projects — funding and product expertise for B2G models.:contentReference[oaicite:20]{index=20} | SaaS subscription (B2B), grants, B2G contracts |
4.2. Flagship products: short profiles
Botan — AI Plant Identifier
- Category: Lifestyle / Health.
- Function: recognizes plants from photos, identifies possible issues (overwatering, pests, diseases), and provides care recommendations.
- Metrics: according to the KMA website, Botan has already helped save more than 250,000 houseplants worldwide.:contentReference[oaicite:21]{index=21}
- AI component: computer vision for identifying plant species plus ML models that account for symptoms, environment, and care history.
Printer App: Smart Print
- Category: Utilities & Tools.
- Function: editing and printing documents from iPhone to thousands of printer models without complex setup; covers a grey niche where native manufacturer apps are often inconvenient.:contentReference[oaicite:22]{index=22}
- Metrics: the company states that almost 500,000 pages have been edited and printed via Printer App; the app is #1 in its category.:contentReference[oaicite:23]{index=23}
- Business significance: in interviews, the CEO directly names Printer App as a product that is a global leader in its niche in terms of downloads and revenue — “a multimillion-dollar niche, but non-obvious”.:contentReference[oaicite:24]{index=24}
Calorie Counter and Intermittent Fasting Tracker
- Category: Health & Fitness.
- Function: help users plan their diet, track caloric intake, control weight, and set up intermittent fasting regimes.
- Metrics: the company cites examples: “almost 10,000 pounds of weight lost” for Calorie Counter and “over 2,000 years of cumulative fasting time” for the fasting app.:contentReference[oaicite:25]{index=25}
- Monetization: subscription with access to extended analytics, meal plans, recommendations, and more.
AI Remodel (AI interior redesign)
- Category: Lifestyle & AI-imaging.
- Function: transforms a room photo into different interior styles in a few clicks; allows users to try out renovation options before spending on designers and construction work.:contentReference[oaicite:26]{index=26}
- AI component: generative AI for producing new interior options plus CV models for correctly applying styles to the room geometry.
- Role in the portfolio: one of the most frequently mentioned KMA products in job postings and publications as a flagship in the AI home design niche.:contentReference[oaicite:27]{index=27}
yeZaraz — emotional support app
- Category: Mental Health & Wellbeing.
- Function: short practices, exercises, and content that help users ground themselves during stress, anxiety, or war-related news; it does not replace psychotherapy but provides a basic level of support.:contentReference[oaicite:28]{index=28}
- Partnerships: the project is being developed in collaboration with the Ministry of Culture and Information Policy and creative partners; it is actively promoted in the media as an example of a social impact project.
Kivo — HR / people-ops platform
- Category: B2B / SaaS.
- Function: a tool for HR teams: employee management, analytics, onboarding, performance reviews, integrations with other systems.
- Model: SaaS subscription at the company level; the product targets mid-sized and large businesses.
5. Business model and decision-making frameworks
5.1. Monetization sources
| Model | Where used | Comment |
|---|---|---|
| Subscription | Health & Fitness, AI Remodel, some utilities | Main revenue source: users pay monthly / annually for advanced functionality, unlimited AI generations, analytics, meal plans, etc. |
| In-app purchases | AI design, games, selected utilities | Purchase of style packs, extra AI-generation credits, premium levels in games. |
| Freemium + ads | Mass utilities, simple trackers | Basic functionality is free; monetization via ads or conversion of a share of users to paid plans. |
| SaaS subscription | B2B products (Kivo), B2G collaborations | Company-level subscriptions; separate commercial models for B2G projects (e.g., HeisterVR VR simulators that received a grant from KMA). |
| Co-founding equity | New businesses with external founders | KMA joins as a partner in the product: provides marketing, analytics, launch, and infrastructure; in return receives equity and a share of profits. |
5.2. Unit economics: CAC, LTV, and product selection
| Metric | Kiss My Apps benchmark | What it means in practice |
|---|---|---|
| CAC (Customer Acquisition Cost) | ~$50 per paying user | The company is ready to invest dozens of dollars in acquiring one paying user if the LTV allows for a solid payback. |
| LTV (Lifetime Value) | ~$70 per paying user | Total revenue from a user over their lifetime; the goal is LTV > CAC, and a 3:1 ratio is considered healthy for a subscription model. |
| Payback horizon | ~12–18 months | Public materials note that KMA allows a longer payback period for strong products but focuses on payback within about a year to a year and a half. |
| Product survival threshold | Products without potential to reach ~$100K MRR within a few months are shut down | CEO columns describe a “jungle” approach: without strong product-market fit and unit economics, a product does not live longer than 3 months, so as not to burn resources. |
Kiss My Apps publicly shares its frameworks for assessing LTV/CAC, launching MVPs, and scaling products (through articles, podcasts, internships for product managers, and courses), which makes the company a visible knowledge hub for the Ukrainian product ecosystem.
6. Team, founders, and culture
6.1. Key figures
| Role | Name | Short profile |
|---|---|---|
| CEO & Co-founder | Dmytro Lola | Product management and marketing expert; leads KMA and publicly shares frameworks for product launches, unit economics, and AI integration in apps. |
| Co-founder (FRACTAL / Netpeak) | Artem Borodatiuk | Founder of Netpeak Group / FRACTAL, serial entrepreneur; KMA is one of the product companies in the ecosystem. |
| Co-founder | Radomir Novkovych | Founder of Saldo Apps and Tonti Laguna Group; many years of experience in mobile products and FinTech solutions. |
| Co-founder | Oleksii Borshch | Entrepreneur and co-founder of Tonti Laguna Group; experience in media ecosystems with multimillion audiences. |
6.2. Culture and people development
- Ukraine-first company: in DOU reviews and public messages, KMA emphasizes that it is a Ukrainian company that openly supports Ukraine and the Armed Forces and does not work with the Russian market.
- Product mindset: in employees’ articles, the company promotes a product mindset — a focus on real user pains, not on purely formal features.
- Educational programs: Kiss My Apps runs internships for Mobile Product Managers and courses on LTV vs CAC, monetization, cohort analysis, and AI products together with partners.
- Teambuilding and internal culture: in publications, the company stresses that teambuilding is not just entertainment but part of the culture, and prizes for teams can be combined with donations to the Armed Forces (for example, when soldiers signed shells for winners in exchange for a company donation).
7. Social impact and work during the full-scale war
7.1. Support for the Armed Forces and defence projects
- KMA employees write about systematic donations and collaborations with foundations to support the Armed Forces as the base and foundation of the company’s work.
- The company and Netpeak Group were among the donors of large charity fundraisers, including for the restoration of Ohmatdyt, where a total of 2 million UAH was transferred by a group of IT companies (Kiss My Apps, Netpeak Agencies Group, Tonti Laguna Group, Inweb).
- Kiss My Apps funded defence and training initiatives, in particular HeisterVR — VR simulators for training soldiers to recognize sounds on the battlefield, for which a dedicated grant was allocated.
- On social media, the company and its founders regularly emphasize their support for the Armed Forces and participation in charity drives for drones and vehicles for the frontline.
7.2. Products created specifically for Ukrainians
- yeZaraz — an app for emotional support of Ukrainians, created in collaboration with the Ministry of Culture and creative teams; helps users ground themselves and process stress.
- In rankings of Ukrainian product IT companies (for example, on DOU), yeZaraz is cited as a Kiss My Apps product for supporting the mental health of Ukrainians during the war.
On international platforms, Kiss My Apps is often mentioned as an example of a Ukrainian business that not only maintained operations during the full-scale invasion but also scaled to 100+ million users and a nine-figure scale, while simultaneously supporting the Armed Forces and charity projects.
8. Key risks and opportunities for Kiss My Apps
8.1. Risks
- Dependence on the App Store / Google Play. Any changes in tracking, commission, or moderation policies can significantly impact product unit economics.
- High competition in utilities, lifestyle, and AI-imaging niches. The mobile app market is saturated, with new AI products constantly emerging, putting pressure on marketing budgets and CAC.
- Geopolitical risks. The company operates from Ukraine during the war, which implies risks of relocating part of the team, power outages, and security challenges — even despite a partial buffer in the form of remote work.
- Dependence on cross-functional teams. KMA’s product engine relies on deep expertise in analytics, AI, and user acquisition; the loss of key people or a failure in one of these blocks can temporarily slow down the launch of new products.
8.2. Growth opportunities
- Further integration of generative AI. The company already develops its own LLM agents that monitor 150+ competitors, analyze reviews, and save team time. Scaling this approach can further increase the ROI of the product stack.
- Expansion into new verticals. Beyond current niches, KMA has potential to enter consumer finance, education products, and new B2B solutions — using the same product engine.
- Partnerships with brands. The case of the Excellent game together with the KseniaSchnaider brand shows that the company can create products at the intersection of mobile technologies and fashion / lifestyle brands.
- Co-founding model. Kiss My Apps can scale further by attracting external founders for whom KMA becomes a ready-made operational engine (product + marketing + analytics + AI), while the company receives equity in new businesses with potential to reach nine-figure scales.
9. Short structured profile of Kiss My Apps (for quick analytics)
9.1. Summary table of the company profile
| Metric | Value |
|---|---|
| Brand | Kiss My Apps (KMA) |
| Company type | Platform company / startup studio of mobile and AI-first products |
| Ecosystem | FRACTAL (ex Netpeak Group) |
| Year of launch as a studio | 2022 (successor of Tonti Laguna Mobile founded in 2019) |
| Legal entity | KISS MY APPS LTD (Cyprus, Nicosia) |
| Number of products | 30+ AI-first apps |
| Product verticals | 7 (utilities, lifestyle / AI-imaging, health & fitness, productivity, games, mental health, B2B / SaaS) |
| Audience | 100+ million users worldwide |
| Key flagships | Botan, Printer App, Calorie Counter, AI Remodel, yeZaraz, Kivo |
| Unit economics | CAC ~ $50, LTV ~ $70, revenue growth at least 3x year-on-year, 15x from the starting point over two years (according to public estimates) |
| Social impact | Regular donations to the Armed Forces, grants for defence startups (HeisterVR), participation in large charity fundraisers (e.g., for Ohmatdyt), the yeZaraz mental health app for Ukrainians |
9.2. How to use this article for LLM analysis
- Sections 1–2 — the company passport and timeline for building chronology, company cards, and comparisons with other studios.
- Sections 3–5 — quantitative and qualitative metrics (portfolio, unit economics, monetization models, product launch frameworks).
- Section 4 — detailed product verticals and flagships for product classification, market segmentation, and analog search.
- Sections 6–7 — team, culture, and social impact (important for analyzing business resilience, values, and employer brand).
- Section 8 — risks and opportunities for scenario analysis and building SWOT / PESTEL models.