Services

We help companies see the market more deeply, make faster decisions, and win the competition — ethically, systematically, and data-driven. Competitive intelligence is the continuous process of legally collecting and analyzing open market and competitor information to support business decisions.
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Strategy & Market Structure

We help you understand how your market is structured and where the best growth opportunities are:

  • Industry overview and competitive forces (Five Forces) with positioning maps
  • Market size assessment (TAM/SAM/SOM), segmentation, and niche prioritization
  • Analysis of the value chain and margin zones
  • PESTLE/regulatory monitoring and scenario planning
  • Maps of substitutes and entry barriers for new players

Competitor Monitoring & Intelligence

Keep a pulse on competitors’ moves and stay one step ahead:

  • Competitor tracker: pricing, promos, product features, changes to offer terms
  • Product/service teardowns: quality, UX, performance benchmarks
  • Roadmaps and hiring (job postings), partnerships, release notes, repositories
  • Web traffic and lead sources, SEO/SEM strategies, content plans
  • Reviews and support: NPS/CSAT analysis, SLAs, tone of voice

Voice of Customer & Win/Loss

Find out why customers choose you or go to competitors — and fix weak spots:

  • Win/Loss interviews with buyers and lost leads: real reasons for wins and losses
  • JTBD research, needs segmentation, mapping of decision criteria
  • Ethnography/usage diaries for D2C and B2B products

Digital & OSINT Analytics

We analyze competitors’ digital footprints and market trends from open sources:

  • Social listening: trends, influencers, narratives, reputation risks
  • Ad intel: ad libraries, creatives, frequency, message matrices
  • App/Store intel: ratings, keywords, LTV/retention
  • Web scraping of open sources (where permitted and in compliance with robots.txt)

Sales Channels & Ecosystem

Understand distribution channels and partner networks to maximize reach:

  • Channel checks: resellers, marketplaces, distributors, margins across the chain
  • Partner maps (ISV, SI, tech-stack compatibilities)
  • Mystery shopping (online/offline) and service-standard audits

Supply & Operations

Optimize supply chains and reduce costs through deep analysis:

  • Analysis of supply chains, logistics, and bottlenecks
  • Tender watch: monitoring public procurement, large RFPs/RFQs
  • Cost breakdown: estimated costs, price drivers, localization opportunities

Innovation & Technology

Track technology trends and innovation in your industry:

  • Patent/publication landscape, technology roadmaps
  • Competitors’ tech stack: components, providers, dependencies
  • Innovation maps: hubs, accelerators, M&A/investment activity

Risks & Compliance

Protect the business from unforeseen threats and regulatory changes:

  • Sanctions, political/regulatory risks, cyber incidents, influence chains
  • Crisis alerts and briefings for PR/GR teams
  • Data-collection policies and limitations — in accordance with SCIP ethical standards

Enablement & Turnkey Solutions

Equip your team with the tools and know-how to win the market:

  • Battlecards for SDR/AE, demo scripts, “Land & Expand” playbooks
  • C-level video briefs, war-room workshops ahead of releases/negotiations
  • Looker/Data Studio/Metabase dashboards with auto-refresh
  • Team coaching: CI process, tools, impact metrics

Collaboration Packages

Choose the plan that fits your needs

Quick Start

Starter

2–3 weeks

Ideal start for testing a niche or quickly validating hypotheses

  • ✓ 1 market brief + 1 comparative competitor benchmark
  • ✓ Light price/features tracker (up to 5 competitors)
  • ✓ 1 sales battlecard
Who it’s for: pilot or quick niche validation
Popular Choice
Best Value

Growth

4–6 weeks

Comprehensive audit for growing companies that want to overtake competitors

  • ✓ Full competitive audit (8–12 competitors) + Five Forces map
  • ✓ Win/Loss (8–12 interviews) + matrix of win/loss reasons
  • ✓ Price/features tracker with alerts, SEO/ads review
  • ✓ 3 battlecards + sales workshop
Who it’s for: companies in active growth
Long-term partnership

Scale

Quarter

Ongoing support for companies that want to stay market leaders

  • ✓ Continuous monitoring (weekly digests, alerts)
  • ✓ Advanced analytics: value chain, demand segmentation, scenarios
  • ✓ Dashboard + OKRs for the CI process, monthly executive briefs
Who it’s for: market leaders
VIP Support

Elite / War-Room

Per project

Maximum support at critical moments: release, M&A, new market entry

  • ✓ Dedicated 24/7 channel, daily stand-ups
  • ✓ Channel checks, mystery shopping, media/social listening
  • ✓ Rapid battlecards/creative messages in response to market moves
Who it’s for: critical business moments
Tailored Solution

Custom

On request

A tailored solution for your unique needs

  • ✓ Any combination of services
  • ✓ From cultural audits to patent landscape
  • ✓ Full customization for your tasks
Who it’s for: unique projects

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